What Is Getlife? A Complete Guide to the Digital Insurance Platform
Getlife was a Spanish insurtech company that aimed to make life insurance faster and easier to buy online. Founded in Madrid in 2021, the company used a digital application and automated underwriting technology to simplify the traditional insurance process. However, there is an important update.
Getlife later changed its name to Life5. Today, Life5 is the name customers will find, while Getlife remains relevant when researching the company’s history.
Getlife Is Now Known as Life5
Getlife launched with a straightforward goal: modernize the way people purchase life insurance. Instead of relying heavily on traditional paperwork and lengthy consultations, the company built a digital-first experience. Customers could complete an online questionnaire and receive an insurance proposal based on their circumstances. This approach positioned Getlife within Europe’s growing insurtech sector.
In June 2023, the company announced its new name, Life5, alongside a €10 million Series A funding round. Existing investor Singular participated again, while Mundi Ventures and Global Brain also joined the round. The company was already operating in Spain and France at that point.
Why Did Getlife Become Life5?
The name change marked the company’s next stage of development rather than the launch of an entirely new business. Financial and industry sources identify Life5 as the former Getlife. Spanish corporate records also show Getlife entities changing their registered names to Life5 entities.
That distinction matters for anyone searching for Getlife online today. Older articles, funding announcements, and company profiles may still use the original name. Current information and services are generally presented under the Life5 brand. The European Commission’s Digital Finance Platform also lists the company as “Life5 (formerly Getlife).”
How the Getlife Insurance Platform Worked
Getlife focused on reducing friction in life insurance applications. Customers entered personal information through an online process rather than starting with a traditional face-to-face appointment. The company’s underwriting technology then assessed the information and helped determine which insurance product could fit the customer.
This model was designed to make life insurance easier to understand and access. In 2022, TechCrunch reported that Getlife did not generally require customers to undergo medical examinations as part of its initial subscription process. Instead, applicants answered a detailed set of questions that the platform used for its underwriting process.
Digital Underwriting Was Central to the Model
The technology behind Getlife was more than a simple online application form. The company developed an underwriting engine designed to evaluate different health conditions and risk factors. By 2023, reporting said the system could handle around 700 illnesses and risk professions.
The goal was to help match applicants with suitable insurance products while reducing some of the complexity associated with traditional underwriting. However, customers should not assume that digital insurance means every applicant automatically qualifies. Eligibility, pricing, exclusions, and policy terms can still depend on individual circumstances and the insurer providing the coverage.
Who Actually Provides the Insurance?
One important point about Getlife and Life5 is that the platform does not simply mean the company itself carries every insurance risk. Life5 works as an insurance intermediary and collaborates with insurance companies and reinsurers.
Life5’s current information for Spain says its policies are backed by AXA, while Life5 acts as the intermediary handling the digital experience and policy management. Its French legal information similarly describes Life5 as providing insurance-intermediation services and identifies partner insurers as the entities responsible for the policies.
Life5 and AXA
The relationship with AXA is particularly relevant when evaluating how the platform works. Life5 says that AXA is the insurer that assumes the risk for its Spanish policies, while Life5 handles the customer-facing brokerage and related services.
This structure is common in insurtech. A technology-focused company can build the digital platform, application process, customer experience, and distribution system while an established insurer provides the underlying insurance capacity. That allows customers to interact with a modern interface without requiring the startup to operate exactly like a traditional insurance carrier.
Where Does Life5 Operate?
The company began in Spain and later expanded into France. More recent information from Life5 says the business operates in Spain, Italy, and France, showing that its geographic footprint has expanded since the early Getlife period.
Its expansion reflects the broader opportunity for digital insurance across Europe. Life5 has positioned its products around online life insurance, allowing customers to begin the process digitally. The exact products, eligibility requirements, and policy terms can vary by market, so customers should check the current local Life5 offering rather than relying on older Getlife information.
What Made Getlife Different?
Getlife entered a market where buying life insurance could involve complicated forms, medical requirements, lengthy underwriting, and discussions with agents or brokers. Its main difference was the attempt to move much of that experience online.
The company also used technology to make underwriting more responsive to individual information. In its early years, Getlife said its platform could accept a high proportion of applicants immediately compared with traditional insurers. These historical figures came from company statements and should not be treated as current acceptance rates for Life5.
A Simpler Customer Experience
The digital approach can make insurance more convenient for people who prefer completing financial services online. Customers can provide information, review available options, and manage parts of their insurance relationship digitally.
Life5 currently describes its service as a 100% online life insurance experience, with digital health questionnaires and the option to speak with an adviser before signing. That combination gives customers a digital-first process while retaining access to human assistance when needed.
Getlife’s Funding and Growth
Getlife attracted significant investor interest as it developed its digital insurance platform. Before its rebrand, the company had raised a €1 million pre-seed round and a €5.5 million seed round. In 2023, Life5 announced a €10 million Series A investment from Singular, Mundi Ventures, and Global Brain.
The funding supported the company’s continued expansion and product development. Sony Financial Ventures also confirmed its investment through the SFV-GB fund and described Life5 as a Madrid-based digital life insurance company using its own underwriting technology.
Is Getlife Still a Company Today?
The safest way to answer this question is to distinguish the brand name from the business behind it. Getlife is the former name of the company that became Life5. The company did not simply disappear after the rebrand. Instead, its operations continued under the Life5 identity.
Current corporate and regulatory information still contains Getlife names in some legal entities, while the customer-facing brand is Life5. This is why searches for Getlife can lead to a mixture of older news stories and current Life5 pages.
Why Getlife Still Matters in Insurance Searches
People may encounter the Getlife name when researching older reviews, funding announcements, startup databases, or articles about European insurtech. Understanding the rebrand prevents confusion about whether Getlife and Life5 are separate companies.
The company’s evolution also illustrates a broader trend in financial technology. Insurtech startups are using digital platforms, automated underwriting, and online distribution to reduce friction in industries that traditionally relied on paperwork and intermediaries. Getlife was an early example of that approach in European life insurance, while Life5 represents the company’s current identity.
Conclusion
Getlife was part of a new generation of European insurtech companies trying to make life insurance easier to access through digital technology. The most important update for readers today is that Getlife became Life5.
The business continued under its new identity, expanding its digital insurance approach across European markets. Its story shows how online applications, automated underwriting, and established insurance partnerships can reshape the customer experience while keeping regulated insurers at the center of the coverage.
Frequently Asked Questions
What is Getlife?
Getlife was a Spanish insurtech company focused on digital life insurance. It launched in Madrid in 2021 and later changed its name to Life5.
Is Getlife the same as Life5?
Yes. Life5 is the new name of the business that originally operated as Getlife. The rebrand was announced in 2023, and official and government sources identify Life5 as formerly Getlife.
Does Getlife still operate under that name?
The customer-facing business operates under the Life5 name. Some legal entities and older records still contain the Getlife name, which can cause confusion when researching the company.
Who underwrites Life5 insurance?
This can depend on the market and product. Life5 currently states that AXA provides the insurance backing for its Spanish policies, while Life5 acts as the insurance intermediary.
Is Life5 available outside Spain?
Yes. Life5 says it operates in Spain, Italy, and France. Its available products and terms can differ by country, so customers should check the current offering for their specific market.
